BIG 92.7 FM Signs Sonu Niigaam

Kolkata: India’s largest FM network BIG 92.7 FM announcesits new brand ambassador – India’s biggest music entertainer – Sonu Niigaam. The maestro has recently launched Chillax Hits – the fresh music positioning for the Mumbai and Delhi Stations andis all set to entertain Indian’s across the country through the Radio Station. Announcingthe alliance, Mr. Tarun Katial, Chief Operating Officer, BIG 92.7 FM said, “Our association with Sonu Niigaam goes back a long way, right since the inception of BIG 92.7 FM and he was themost natural choice for our brand ambassador. BIG 92.7 FM’s music offeringsrepresent superlative music that is ‘easy’ to listen to, giving listeners a trulyde-stressing experience, qualities which are best epitomised by Sonu Niigaam. Sonu has offered the country some of the best Chillax Hits and has earned therespect and love of not just people in India, but from Indian’s across theworld. We are delighted to have him as our brand ambassador. We promise tocontinue in our endeavour to serve Indians across the country an aural treateach day”

The Radio Station plans to leverage SonuNiigaam as its brand ambassador where he will feature in a multi media campaignthat includes Radio, Outdoor, Television, Online, Mobile and Print which will soon be launched andwill also be a part of key properties on the station.

Speaking on the occasion, Sonu Niigaam said, “The intrinsic value of any genre of music is torelax the listener. Relaxing is a therapeutic act, and Music is the Healer.‘Chillax Music’ from Big 92.7 FM is the healing station for today’s generation.With stress levels on the rise, ‘Chillax Healing’ is the need of the hour. Ilook forward to a long lasting music association with BIG 92.7 FM”

Sonu Niigaam’s association with BIG 92.7 FMgoes back a long way, beginning with him mesmerising Indians with the Suno Sunao Life Banao stationality onBIG FM. The jingle played across the length and breadth of the country duringthe time of launch and caught on quick with audiences. In the last 3 years, BIG92.7 FM’s association with Sonu Niigaam has seen the launch of his music singlePunjab Please, exclusively on the network. Thesong was played across the networks Hindi markets and was a super hit! In thesame year, he also hosted the Rock with Sonu – 5 city musical concert which wasa super success. In 2008, Sonu Niigaam also graced the launch of BIG 92.7 FM’sfirst international radio station in Singapore called BIG Bollywood 96.3FM while wishing the Station an excellent future. And today, he gives his veryown stamp of approval to the radio station with his brand ambassadorship.