Relinace Mobile launches 'Suno Zee'!

As part of its ongoing Mobile entertainment initiatives, Reliance Communications, India's leading telecommunications service provider, launched the unique Zee TV program- Suno Zee on Reliance Mobile on Monday.

With the latest initiative, Reliance Mobile customers will get to hear Zee TV's most scintillating Soaps -Come listen to Bani of Kasam Se, Saloni of Saath Phere, Vidya of Dulha and many more. Hear the voice of Rustic India - Shabaash India or the most popular cookery show - Sanjeev Kapoor's Khana Khazana and even Johnny Lever Jokes.

Customers can stay updated even on a move - Zee News will also be made available on the 'Suno Zee' platform. Reliance subscribers can even choose the format of the news like Headlines TOP 10, Sports TOP 10, International TOP 10, State TOP 10. Similarly, tune in for Bollywood, Behtar Zindagi & Horoscope. You can also get astro tips each day from the well-known astrologers in Zee Jagran.

Unique Interactivity opportunity for Reliance subscribers through 'Janta Ki Awaaz'. The platform allows the user to be the driver of the product that he wants to see and listen, e.g.: User Generated Recipes, Jokes, News - Voice of the Citizen, Film Reviews & Health Tips. Through Community and Blogs feature on the Suno Zee, subscribers can record their views as well as listen to the views put forth by the other users.

To avail of the above services, Reliance customers can Dial 1255675 to hear Suno Zee. Reliance customers can win tickets to Malaysia simply by dialing 1255675, by playing a contest. The winners get to watch the glittering Zee Cine Awards in Malaysia along with India's biggest Hollywood Stars.

"Reliance Mobile is a clear leader in the mobile entertainment market in India and we are happy to associate with Zee Telefilms. Through this collaborative effort we will be offering the best of entertainment to millions of our subscribers. With mobile entertainment becoming quite pervasive, it is important that we continue to innovate. Our present venture is a great example of how two industry leaders can work together to offer world-class mobile entertainment products," said Mahesh Prasad, President, Applications Solutions & Content Group, Reliance Communications.

Abhijit Saxena, CEO of Digital Media Convergence Limited, said, "Essel has always been the pioneer of entertainment vision in India. With Suno Zee, we have provided a unique extension to our audience on the move as well. The unique programming approach that we have taken on Suno Zee makes it an entertainment destination for consumers across demographics. The key feature on Suno Zee is the interactivity, which allows the audience to connect to the programming, making it one of its kinds. Working with telecom partners like Reliance Communications and WiFi Networks our platform provider on initiatives like these makes us believe in the future of convergence and collaboration".

With the convergence of telecom and media space, mobile phones are fast becoming the providers of content. Reliance Communications has become one of the select telecom operators in India to provide an access medium to a Television Entertainment Company launching its popular channels on its Interactive Voice Platform.